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Title
New product development in international SMEs : an investigation of the new product development process and the degree of customer involvement in its various stages within the German automotive industry / Jonathan Kling
AuthorKling, Jonathan
Published2013
DescriptionIV, 84 Bl. : 1 CD-ROM ; Ill., graph. Darst.
Institutional NoteKlagenfurt, Alpen-Adria-Univ., Master-Arb., 2013
LanguageEnglish
Document typeMaster Thesis
Keywords (GND)Deutschland / Kraftfahrzeugindustrie / Klein- und Mittelbetrieb / Produktentwicklung
URNurn:nbn:at:at-ubk:1-27815 Persistent Identifier (URN)
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 The work is publicly available
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