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Title
Consumer behavior : attitudes towards offensive advertising appeals fram a gender egalitarian perspective in Germany / Julia Durau
AuthorDurau, Julia
CensorDiehl, Sandra
PublishedKlagenfurt, February 2016
DescriptionIX, 131 Blätter : Illustrationen, Diagramme
Institutional NoteAlpen Adria Universität Klagenfurt, Masterarbeit, 2016
LanguageEnglish
Document typeMaster Thesis
Keywords (GND)Deutschland / Marketing / Geschlechterforschung / Kaufverhalten
URNurn:nbn:at:at-ubk:1-24585 Persistent Identifier (URN)
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 The work is publicly available
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