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Title
Crossmediales Marketing : Analyse der crossmedialen Marketingstrategien bei dem Spiritousenunternehmen Pernod Ricard Austria am Beispiel der Marke Malibu / Jannine Köstinger
AuthorKöstinger, Jannine
Published2012
DescriptionVI, 138 Bl. : Ill., graph. Darst.
Institutional NoteKlagenfurt, Alpen-Adria-Univ., Dipl.-Arb., 2012
LanguageGerman
Document typeThesis (Diplom)
URNurn:nbn:at:at-ubk:1-17556 Persistent Identifier (URN)
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 The work is publicly available
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