Bibliographic Metadata

Title
Persuasive Advergames / Stefanie Schmölzer
AuthorSchmölzer, Stefanie
Published2012
DescriptionII, 60 Bl. : Ill., graph. Darst.
Institutional NoteKlagenfurt, Alpen-Adria-Univ., Master-Arb., 2012
LanguageGerman
Bibl. ReferenceKB2012 04
Document typeMaster Thesis
Keywords (GND)Jugend / Computerspiel / Videospiel / Suggestivwerbung / Werbewirkung
URNurn:nbn:at:at-ubk:1-16148 Persistent Identifier (URN)
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 The work is publicly available
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