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Title
Wirkungsmessung von Brand- und Product-Placement : State of the Art der Konzepte, Methoden und Messinstrumentarien / Sabine Reich
AuthorReich, Sabine
Published2008
DescriptionV, 124 Bl. : Ill., graph. Darst.
Institutional NoteKlagenfurt, Alpen-Adria-Univ., Dipl.-Arb., 2008
LanguageGerman
Bibl. ReferenceKB2008 07
Document typeThesis (Diplom)
Keywords (GND)Markenpolitik / Product placement / Werbewirkung
URNurn:nbn:at:at-ubk:1-12711 Persistent Identifier (URN)
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 The work is publicly available
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