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Title
Die Rolle der sozialen Identität in virtuellen Brand Communities / Nikolai Petschnig
AuthorPetschnig, Nikolai
Published2008
DescriptionVI, 85 Bl. : graph. Darst.
Institutional NoteKlagenfurt, Alpen-Adria-Univ., Dipl.-Arb., 2008
LanguageGerman
Bibl. ReferenceKB2008 07
Document typeThesis (Diplom)
Keywords (GND)Social Media / Marke / Identität
URNurn:nbn:at:at-ubk:1-3770 Persistent Identifier (URN)
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 The work is publicly available
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